Promote your business at Southern California’s premier multi-discipline cycling event! We sell out every year, drawing over 4,000 participants and 10,000+ spectators for a packed weekend of road Gran Fondos, gravel rides, XC mountain biking, family fun, the free Big Bear Cycling Expo, live music, Bikes & Brews Fest – the list goes on.
Partnering helps celebrate community, bikes, and the outdoors while boosting your visibility through logo placement, on-site activation, digital mentions, and more.
Become a sponsor or partner and align with one of North America’s top-ranked Gran Fondos (voted #1 in 2023 by Gran Fondo Guide). Levels include Presenting, Premier, Platinum, and Gold—offering custom benefits like event naming rights, digital marketing, on-site promos, expo presence, exclusive giveaways, and more.
Reach out to view our 2026 Sponsorship Package, including pricing, package details, event details, and demographics.
Showcase your products/services at the free, public Big Bear Cycling Expo (Friday–Saturday at Bear Mountain Resort). The weekend hub features vendor booths, bike demos, live music, food/drinks, bike valet, family activities, and thousands of visitors.
Reach out to view our 2026 Exhibitor Package, including pricing, booth options, Expo hours, setup, and more.
From VIP lounge perks and branded recovery zones to off-site activations and exclusive lodging deals—we work with you to create tailored packages that align with your goals.
Please reach out if you are interested in custom or exclusive partnerships. We are happy to work with you to find a way to get your business or organization involved!
If you are interested in becoming a Tour de Big Bear partner, please fill out the form below and we will be in touch ASAP!
Tour de Big Bear is proudly hosted by the Big Bear Cycling Association, a 501 (c) (4) non-profit corporation located in Big Bear Lake, CA.